This is a quick post in
response to a post on my school’s WGST program FB page. It got me thinking
about how feminists practice a new form of body policing, in the name of
feminism.
Neoliberal patriarchy has
co-opted old-skool feminist critiques of unrealistic body images in the media,
turning feminists into its own agents. Instead of the media policing
normative/ideal female body image/size/etc., women, especially women who identify as feminist, now police what does and
does not count or look like a “real” female body. They get us to do the
work of cis-sexism, racism, ableism, and all the other kyriarchisms for them.
How does this happen? In a
post-Photoshop-Disasters world, most women of a certain privilege have the
digital/technical literacy to spot overly- or poorly-altered images. We can
point out too-thin waists, disproportional bodies, missing limbs, etc. The
problem here is this: in order to make these evaluations, we rely on an
underlying standard for “realness”. Now, this standard is a range or
continuum—there’s no longer one ideal body—but it’s still has its
limits. So, for example, you can be too skinny or too obese, too “ethnic” or
too blonde/blue, and you certainly have to pass as cisgendered and able-bodied.
(The Dove Real Beauty campaign photos are great illustrations of this range.)
For example, Heather Mills appearing without her prosthetic is not a Photoshop
disaster—that’s her actual body. But, when feminists point out “Photoshop
disasters,” we’re reinforcing ideals, or the range of ideals, for female
corporeal realness. Claiming that an
image was improperly Photoshopped assumes that the model/subject of the photo
is normatively embodied, is not “disfigured” in some visually obvious way.
How specifically is this
neoliberal? Well, it’s in the range of normative bodies. Instead of
there being a hierarchy of bodies, with one absolute ideal at the top (this is
the classical/enlightenment liberalism model), there’s now a sort of bell
curve, a range of standardized deviations. Now, there are “exceptional”
instances on each end of the curve—exceptionally privileged and exceptionally
underprivileged, but being on the curve itself is a form of privilege.
The worst oppression is reserved for those who aren’t on the curve, whose
deviation isn’t standardizable—so, for example, transwomen, radical fat women,
disabled women of all sorts, etc.
It’s also neoliberal because
the enforcement has been outsourced to the general population, to us feminists.
This is not a top-down power structure, where big media dictates to and
oppresses women. This is women policing ourselves. So it doesn’t seem like oppression,
it seems like liberated women being liberated; we think we’re fighting the
power, but we are the power we think we’re
resisiting. Tricky, no?
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